The Adjustment Group — The AI Front Office for Service Businesses
We audited 48 Phoenix HVAC companies — 28 were never named by ChatGPT, Gemini or Perplexity. Not once. Check your own visibility FREE →
AI Systems Agency

Every call answered.
Every lead followed up.
24/7.

We're The Adjustment Group. We set up AI systems for service businesses — the phone, the follow-up, the bookings, the busywork — so nothing slips through, and your time goes back into the part of the work that actually needs you.

Free · 5–10 minute questionnaire · report in your inbox within 24 hours · no sales call required

Hear the product live right now — (510) 513-8851
Aria, our AI receptionist, answers within two rings. Any hour, any day.
A business owner relaxed in her own space while her front office runs itself
Job bookedTomorrow 9:00 AM — while she was with a customer
Call answered in 2 ringsAria, AI receptionist — 24/7
💬Social & messaging enquiriesFacebook, Instagram & SMS — answered immediately
Missed call texted backBefore they tried the next company

THE PROBLEM · 01

The phone rings.
You're in the middle of a job.

It's how every service business runs: the person who does the work is also the person who answers the phone. So when a customer calls while your hands are full, it rings out. By the time you're free to call back, they've already found someone who picked up.

No voicemail, no alarm bell, nothing on your books. It doesn't look like a lost job — it just looks like a quiet week.

Nobody tracks the calls that ring out. The free audit puts a number on yours.

In a hurry? Skip the story — see how it works →

A technician mid-job, hands full, unable to reach the phone
Missed callRang out → tried the next company

THE PROBLEM · 02

And the phone is only one of the leaks.

  • The enquiry that comes in after you've knocked off waits until morning — and the longer a lead waits, the colder it gets.
  • Happy customers pay, say thanks, and drive off — and nobody asks them for the review while they're still delighted.
  • Quotes you spent real time on never get a follow-up call, because there's always a more urgent job in front of you.
  • The customers who already know and trust you — the ones who'd book again tomorrow — never hear from you.

None of it shows on a P&L. It just looks like a slow month.

This year's revenue $ $ $

THE PROBLEM · 03

The newest leak: your customers now ask ChatGPT who to hire.

A growing share of buyers don't search — they ask. The AI answers with three names, confidently. This July we audited 48 HVAC companies across the Phoenix metro: asked ChatGPT, Gemini and Perplexity 175 times, every way a real customer would. 28 of the 48 were never named once.

Most of those owners have no idea. Your free report measures your visibility across all three assistants — properly, not from a single lucky ask — and most owners see that number for the first time.

Who's a good dentist near me? Here are 3 I'd recommend: 1. Summit Dental Studio 2. Riverbend Family Dental 3. Clearwater Dental Care Your practice: not mentioned AI

THE FIX · 04

Now replay that missed call — with the AI front office installed.

  • The call gets answered in two rings — while you keep working. Your AI receptionist greets the caller naturally, answers their questions, and books the job into your calendar.
  • If a call ever does slip through, the caller gets a text back straight away — before they try the next company.
  • After-hours enquiries get a reply in minutes instead of the next morning.
  • Every lead lands in one pipeline and gets followed up until it books or says no — without you writing a single chase message.
  • Your past customers hear from you again, through a properly consented reactivation campaign.

Installed in days, not months. Live in about 48 hours.

Answered in 2 rings 00:00:04 Booked Every call · every lead · 24/7

THE POINT · 05

One system runs the front office. You stay human.

Phone, chat, follow-up, invoices, reviews, reactivation — one brain behind all of it, every conversation in one pipeline, and a monthly report showing what came in, what booked, and what it was worth.

The point was never to replace people. It's to end what we call the 9pm Tax — the quotes, chase-ups and invoices done at the kitchen table after a ten-hour day — so you and your team can do the work only humans can do: the job itself, and the customer standing in front of you.

Because when every competitor has the same AI, the only thing left to compete on is being human — on purpose.

Adjust to AI. Stay human. It's on our logo because it's the whole idea.

Your AI front office Phone Chat Follow-up Invoices &chase-ups Reviews Reactiv-ation One pipeline · one monthly report · nothing lost

You don't have a demand problem.
You have a leak problem.

Stop Losing
Customers

The ones already calling, messaging, and filling in your forms — won by your reputation, lost by a phone that rang out.

Stop Losing
Money

Every unchased quote, unanswered enquiry and unasked review is revenue you already earned, walking to a competitor.

Get Your
Time Back

Stop spending $100-an-hour owner time on $10-an-hour admin. The machine does the machine work — the profit and the evenings come back to you.

Don't take our word for it

We run on our own product.
Call it right now.

(510) 513-8851

Aria — our AI receptionist — answers within two rings, any hour, any day. She's the kind of receptionist we build for you. That's the product. That's the proof.

On your computer? Talk to Aria in your browser →

Or start with the FREE report

What we actually do

AI automation for service businesses — so the humans can get back to the human work.

You don't run one business. You run two. A machine business — the scheduling, the follow-up, the invoicing, the reminders — and a human business: the craft, the judgement, the trust. Most of the frustration in a service business is paying $100-an-hour people (usually you) to do $10-an-hour machine work.

That's what we fix. We set up AI automation that takes the machine business off your plate — starting with the front office, because that's where most businesses leak the most money. Every setup pays for itself two ways: time back — the admin runs without you — and profit up — fewer missed calls, faster follow-up, more booked jobs from the demand you already have.

And because we run our own business on exactly these systems, you're never buying a promise. You're buying something you can pick up the phone and test.

A business owner leaning back at his desk, unhurried, while the follow-up runs itself
Follow-ups sent today: 14Written, sent and logged — none by him

Meet the system

One engine. Not six gadgets.

Every part below shares one brain and one customer record — so the receptionist knows what the chat said, the follow-up knows what was quoted, and the review ask knows the job just finished. That's why it works as a system, and why we don't sell the pieces separately: a gadget catches one leak; the engine closes the loop.

The Receptionist

2 ringsto answer
24/7nights & weekends
0calls to voicemail
"My AC's died — can someone come tomorrow?"
"We can. I've got 9:00 or 11:30 open — which suits?"

Booked into your calendar while you were on a job. Ours is called Aria — call (510) 513-8851 and meet her.

  • Answers naturally, qualifies the caller, books the job
  • Takes messages and flags anything that needs a human
  • Missed a call anyway? Instant text-back before they dial your competitor

Feeds the engineEvery call becomes a contact in the pipeline — so the follow-up engine, reminders and review ask all know this customer already.

Chat & Messages

24/7availability
4+channels, one brain
1conversation history
  • Website chat, SMS, Facebook & Instagram DMs — answered immediately
  • Same brain as the phone line: same answers, same booking calendar
  • Every thread lands in the same pipeline, not five inboxes

Feeds the engineA DM at lunch and a call at dinner from the same customer read as one conversation — nothing gets asked twice.

The Follow-Up Engine

Minutesto first reply
Everyquote chased
0typed by you
  • Speed-to-lead: new enquiries answered in minutes, not next morning
  • Quote and invoice chase-ups until there's an answer — day 2, day 5, day 10
  • Appointment reminders and no-show recovery

Feeds the engineWorks off what the receptionist and chat captured — and tees up the human call on big jobs with the full history attached.

The Review Engine

Every jobgets the ask
Every reviewgets a drafted reply
Youapprove before it posts
  • Asks at the moment of peak happiness — job done, problem solved
  • AI drafts the reply, including the hard ones; a human approves. Always.
  • Unhappy customer? Routed to "talk to us first" before the public form

Feeds the engineKnows the job just closed because the pipeline told it — and the reviews it earns feed the visibility your next customer searches on.

Reactivation

Consent-based, always
2–3touches, then stop
Humantakes any reply
  • Wakes the customers who already paid you once and would again
  • Friendly and personal — stops the moment someone replies
  • Runs only after carrier compliance approval; your list is never burned

Feeds the engineA reactivated customer replies → the receptionist or follow-up engine picks them up instantly → booked, reminded, reviewed.

CRM, Pipeline & Reporting

1pipeline, everything
Monthlyplain-English report
0black boxes
  • A full CRM under the hood — every call, chat, lead and booking in one place
  • Monthly report: what came in, what booked, what it was worth
  • Connects to the tools you already run — most business-management platforms with an API or integration option can plug in (we confirm yours on the discovery call)

Feeds the engineThis is the shared memory the other five run on. It's also why you're never taking our word for anything.

This is the whole point

One customer, end to end. You did the job — the engine did everything else.

Call answered2 rings, any hour
Job bookedstraight into your calendar
Reminder sentno-show avoided
🔧Job donethe human part — yours
Review earnedasked at the right moment
Customer returnsand refers the neighbour

Every part feeds the next. That's what a system does — and what six separate gadgets never will.

Find out which parts you're missing — FREE

The receptionist, text-back, speed-to-lead, pipeline and reactivation install with Starter · chat, reviews, full follow-up and ad-lead capture join with Core.

How it works

From "where's it leaking?" to live system — four steps.

No workshops, no six-month roadmap. You start with data, decide with a human, and go live in days.

Free · 5–10 minutes

Get your free report

A short questionnaire, no documents needed. Our AI agents audit six dimensions of your business and email you a scored PDF — your top 3 leaks and top 3 fixes. Same day, within 24 hours at the latest.

25 minutes · video call

Walk it through with us

We walk your report together, put numbers on the leaks, and decide honestly whether the system fits. No pressure — the report is yours either way.

Live in ~48 hours

We build and install

Your AI receptionist is trained on your services, prices, and booking rules. Text-back, speed-to-lead and your pipeline switch on with it. You approve how it sounds first.

Month 2 and beyond

It runs, you grow

A monthly report shows what came in, what booked, and what it was worth. As it proves itself, clients typically add review automation, deeper follow-up, and AI-visibility work.

Who we help

Built for businesses that run on calls and appointments.

If your week starts with a ringing phone and ends with jobs on a calendar, this fits. Home services is where we've gone deepest — and the same system runs anywhere the phone matters.

An HVAC technician at work on a job

Home services

HVAC, plumbing, electrical, roofing — trades where the person doing the work can't also be the person answering the phone.

A welcoming clinic front desk

Clinics & med spas

Appointment books that live and die on fast responses, reminders, and the follow-up nobody has time to do between clients.

A boutique accommodation host welcoming guests

Boutique accommodation & villas

Guesthouses, villas and boutique stays — where every unanswered enquiry books elsewhere tonight, and your past guests are your best future ones.

The place to start — free

The Revenue Rescue Report

A free 6-dimension audit of your business, scored 0–10 — with the top 3 leaks costing you money right now and the top 3 fixes ranked by impact.

  • Call & lead-flow operations
  • Website
  • Search rank
  • Google Business Profile
  • Content presence
  • AI discoverability

The honest version of "why free": an audit like this used to be a consultant's week. Our AI agents do the heavy lifting, so it costs us very little — and it's how we earn the right to a longer conversation. Whether we ever work together or not, hand it to your team Monday morning and they'll know what to fix first.

Get my FREE report →

Free · no sales call required · delivered as a PDF within 24 hours

Pricing

Transparent pricing. No surprises on a call.

Both plans install the system and run it every month. We don't sell lead generation — we make sure the demand you already have stops leaking. And the math is simple: if the system books you one job a month you'd otherwise have missed, it has likely paid for itself. The free report shows you how many you're missing.

Starter

$497/month

Build fee waived — normally $997 · 3–6 month minimum

Live in ~48 hours

  • AI Phone ReceptionistAnswers 24/7, qualifies callers, books appointments, takes messages
  • Missed-Call Text-BackInstant SMS to any missed call
  • Speed-to-LeadNew inquiries answered within minutes
  • Basic CRM pipelineEvery lead visible — nothing falls through
  • Database Reactivation campaignWakes up your dormant customer list (activates after carrier compliance approval, typically week 2–4)
Start with the FREE report
Most complete

Core

$997/month

+ $997 one-time setup

Everything in Starter, plus:

  • AI Chat AgentWebsite chat + SMS + Facebook/Instagram DMs — same brain as the phone line
  • Review EngineAutomated review requests after every job + AI-drafted responses
  • Full Follow-Up AutomationQuote-chase sequences, 30–90 day nurture, no-show recovery, reminders
  • Ad-Lead Capture & Follow-UpLeads from your existing Google/Facebook campaigns flow into the pipeline with instant follow-up
  • Monthly performance reportWhat came in, what booked, what it was worth
Start with the FREE report

CAIO — coming soon

Custom pricing

Chief AI Officer — on retainer, structured around your business

For businesses ready to go further

  • Your AI strategy, ownedA standing seat at your table as AI reshapes your industry
  • Custom automation roadmapBeyond the front office — operations, admin, and back-of-house
  • Built on your live systemStarts from what your Starter or Core install is already proving
Contact us for details

Existing clients can add expansion services from month 2 — SEO & AI-visibility (GEO) work and more. We never quote prices on calls — what you see here is what it costs.

Adjust to AI. Stay Human. — the book by Sean Kirke, The Adjustment Group

Not ready to talk? Read first.

We wrote the book on this. Literally.

Adjust to AI. Stay Human. — the service business owner's guide to automating the admin and amplifying the human, built on real audits of real local companies. Inside: the four-stage framework — Draw the Line. Plug the Leaks. Build the Engine. Spend the Dividend. — with an action at the end of every chapter you can do in half an hour with a pen. Get the opening chapters free. Read them, apply them yourself, no strings.

Questions, answered honestly

Frequently asked questions

Will callers know they're talking to an AI?

Yes — Aria introduces herself as an AI receptionist, briefly and naturally, and answers honestly if asked. We don't believe in tricking your customers, and in several states disclosure is the law. In practice, callers care that the phone was answered immediately and the job got booked. Judge it yourself: call (510) 513-8851.

How fast can we actually be live?

Starter installs in about 48 hours from your go-ahead — including training the receptionist on your services, prices, service area and booking rules, and you approving how it sounds before it takes a live call. The database reactivation campaign switches on a little later (typically week 2–4) because carrier compliance approval takes time and we don't cut corners on it.

Do I have to change my phone number or software?

No. Your number stays your number and your team's phones keep working as they do now. The system sits in front of your existing setup: it answers what you can't, texts back what gets missed, and writes everything into one pipeline — with a full CRM under the hood. If you run business-management software, most platforms with an API or integration option can plug in; we confirm yours specifically on the discovery call rather than promising blind.

Is this going to replace my staff?

No. AI replaces tasks, not trades — nobody wants a robot fixing their furnace or greeting them at the front desk. The system takes the calls that ring out while everyone's working, the follow-ups nobody has time to send, and the review request that never gets asked. Your people keep doing the work only humans can do. Adjust to AI. Stay human.

What if the AI gets something wrong?

It's trained specifically on your business and it doesn't freelance: anything outside what it knows — a complaint, an unusual request, a question it can't answer — gets taken as a message and handed to you with the full conversation attached. Every call and chat is logged, so nothing is a black box.

Do you do lead generation or run ads?

No, on purpose. Most service businesses don't have a demand problem — they have a leak problem. We make sure the calls, forms and past customers you already have stop slipping away. If you already run ads, the Core plan captures those leads and follows them up instantly, but managing the ads themselves isn't something we offer.

How does the free report work? What's the catch?

You answer a short questionnaire (5–10 minutes). Our AI agents audit six dimensions, score each 0–10, and email you a PDF — same day, within 24 hours at the latest. Why free: our agents do the heavy lifting, so it costs us very little, and it's how we earn the right to a longer conversation. No obligation, and the report is yours to keep either way.

Will you spam me or my customers with texts?

No. Texting is strictly consent-based — you only receive texts if you tick the optional box on our form, and every message includes the ability to reply STOP. The same standard applies to systems we build for clients: reactivation campaigns require written consent attestation and carrier approval before a single message goes out.

What happens if we stop working together?

You keep everything that's yours: your phone number, your contacts and customer list, your conversation history, your reviews, your appointment records — all exportable, no hostage-taking. The AI system itself is what your subscription pays for, so if you cancel after your minimum term, it switches off — but nothing about your business stays locked in ours.

And there are no black boxes while we work together: every call, chat, and lead sits in one pipeline you can see. We run the machinery and teach you to use it day-to-day — you'll always know exactly what it's doing and what it's worth.

What kinds of businesses is this for?

Service businesses where a missed call is a missed job: home services (HVAC, plumbing, electrical) and appointment-driven local businesses generally. If most of your revenue starts with a phone call or an enquiry form, the system fits. Not sure? The free report will tell you.

Get started — free

Let's get your evenings and weekends back.

It starts with the free Revenue Rescue Report. Tell us where to send it — you'll get the questionnaire (5–10 minutes), then your scored report lands in your inbox same day, within 24 hours at the latest.

What happens next

1. You get the questionnaire — 5–10 minutes, no documents needed.
2. Our AI agents run the 6-dimension audit.
3. Your PDF arrives by email — top 3 leaks, top 3 fixes.

Prefer to talk it through first?

(510) 513-8851

Aria will take your details and can book you straight in with Sean — a 25-minute video call, whenever suits you. On your computer? Talk to Aria in your browser.

We run on these exact systems ourselves — you're seeing the product before you buy it.